Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. First, those in the United Kingdom, Canada and Australia will now have access to Keyword Planner. Second, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based on product categories.

Keyword Planner was launched last year and was only available for folks within the United States. Now those in the United Kingdom, Canada and Australia will find Keyword Planner under the “Tools” element in their accounts. Users will also have the ability to show targeting options such as cities, states/provinces and will pull historical search statistics across all of these locations. Stats include average monthly searches, competition, suggested bids, ad impression share and traffic estimates.


With this new change, the Campaign Planner tool will be removed from the Tools tab, as it is being replaced by Keyword Planner.

The enhancement to suggesting keywords within Keyword Planner lets users source keywords based on their products, a landing page or a product category. Any (or all) of these fields can be used to help dig up pertinent terms that are directly relevant to your business. The product category field features high-level categories, along with more granular categories, to help find the best terms.


These changes are now live within the Tools tab in Bing Ads, so give it a whirl today. For more information, see the official blog post from Bing.

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