Bing Ads now supports call conversion imports

Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion...

Oracle DMP adds integration with Bing Ads custom audiences

Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding...

5 surprising paid-search insights to help you win the holidays

Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best...

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the...

Voice search: Content may be king, but context is queen in the new voice-first...

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with tens of millions...

Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search...

To gear up for the holidays, Bing announced today an expanded list of delivery services it supports for package-tracking searches. It’s also bringing back its Black Friday flyer ads. Now, in addition to USPS,...

How to steal the competition’s best keywords: A 3-step guide

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Pick the wrong...

Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius...

Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in. The most requested update here is the ability to...

The 10+ biggest things to happen in PPC so far in 2016

Paid search in 2016 might have started uneventfully, but the lull did not last. Beginning in February, there was a rush of announcements that culminated at the Google Performance Summit on May 24. Those announcements...

Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada...

Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. First, those in the United Kingdom, Canada and Australia will now have access to Keyword...
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