Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market...

Twitter broadens its AMP support to include analytics

Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on Twitter’s developer blog, when Twitter loads an AMP version of an article, it will now...

Search for Hey Siri commands available on iOS devices

There is a new site aimed at documenting the “Hey Siri” commands available for use on iOS devices, such as iPhones and iPads. This is similar to what we reported a month ago...

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for...

Mobile brand CPCs on Google are climbing, finds Merkle

The average mobile cost per click (CPC) for brand keywords started to shoot higher starting in the last week of June. In a blog post Friday, Merkle’s Senior Research Analyst, Andy Taylor, wrote that the...

Google Lens an impressive start for ‘visual search’

Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using...

How marketers in 25 industries use call tracking to drive revenue from search

When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads. Marketers must...

Google Assistant now offering a wide range of games for kids and families

The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge. Amazon introduced Echo Buttons, which...

Google iOS app gets better listening skills for voice searches & newly added features

AmsStudio / Shutterstock.com Google rolled out a number of new updates to its iOS app today, including the ability to better hear voice searches conducted in noisy environments. In addition to being a better listener,...

Microsoft’s new Outings app aims to help travelers find their next destinations

Microsoft has launched Outings, a new travel app for iOS and Android. Designed by the Microsoft Garage Project, the app curates travel-specific content and images to help users find potential travel destinations. “Whether you’re...
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