Why one e-commerce company is going all-in on AMP (Hint: conversions)

Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was...

Salesforce’s Einstein boosts search in its Commerce Cloud

Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using...

Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything,...

Survey: Amazon beats Google as starting point for product search

A survey of 1,000 US consumers conducted by PowerReviews found that Amazon is the preferred starting point for product search. Google comes in a close second, followed by brand/retailer sites and e-commerce marketplaces...

Retailers: GTINs Required By May 16 For Google Product Listing Ads

Last year, Google announced it would begin requiring advertisers to include the GTINs for products from 50 brands in their Merchant Center product feeds. More recently, though, Google has said the GTIN requirement...

Google updates mobile product knowledge panels to show even more info in one spot

Google is updating the look of of its product-oriented knowledge panels on mobile to show even more details about specific products in the search results. In an example spotted by Vlad Rappoport, shown below,...

Target expands voice-commerce relationship with Google to battle Amazon

Google announced nationwide expansion of its Google Express relationship with Target. Users in the Continental US will now be able to buy from Target through the Google Assistant and receive Google Express delivery. The...

Three ways to use a domain name for business today

www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a...

Study: Sales, keywords & fulfillment correlate with Amazon search rankings

Most retailers know that performing search optimization on Amazon is a different animal than with a traditional search engine. A new study across 344,936 unique products and 746,500 search results from Ripen eCommerce confirms these thoughts. The study...

In the age of the empowered consumer, you don’t manage the journey, your customers...

Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which...
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