A balanced approach to data-driven SEO

We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data —...

Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

Roughly three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. That relationship ended early when Mozilla released the much-improved Firefox Quantum browser last month, with Google as...

Have a question about Will Ferrell? Google may show you a video response directly...

Curious if Will Ferrell can actually play the drums? Or if Tracee Ellis Ross can sing? Now, when you ask Google a question about a specific celebrity, you may get a self-recorded video...

Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info

Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics. According to a post on Google’s The Keyword blog, a selection of featured snippets will now...

Google tests ‘notable moments’ carousel in knowledge graph cards

Google is testing a new feature for some of its knowledge graph cards. The feature shows a section for “notable moments” in a carousel format in the knowledge card. Sergey Alakov shared a screen...

Google officially increases length of snippets in search results

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the...

SEO SWOT Analysis: Focus your efforts in areas that deliver results

When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to...

Don’t forget! RSVP for the ‘SEO in 2018’ webinar.

SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest...

How to keep your staging or development site out of the index

One of the most common technical SEO issues I come across is the inadvertent indexing of development servers, staging sites, production servers, or whatever other name you use. There are a number of reasons...

A site migration SEO checklist: Don’t lose traffic

Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you...
- Advertisement -