The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge.

Amazon introduced Echo Buttons, which enable families to play Alexa-based games together, in September. Today Google announced a trove of games for families and kids: “[T]he Google Assistant now has more than 50 new games, activities and stories designed for families with kids.” They include trivia, musical chairs, storytelling and more.

Games for Google Assistant are available on Home devices, smartphones and other devices where the Assistant is available. This is also where Google seeks to compete, as a platform across more devices (“ambient computing”) than Amazon can offer.

Google has also made it possible to personalize the Assistant for kids under 13. Home devices can recognize up to six different voices. Accordingly, kids can use the same devices as their parents, but the Assistant will recognize the child’s voice and offer different options and experiences.

Parental controls are powered by “Family Link.” It’s an app that gives parents the ability to manage their kids’ Android device experiences.

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