GA4 Gives Marketers Choice in Google Ads Conversion Credit Eligibility

Jun 22 ยท 2 min read

Article summary:

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels and Paid and organic channels. This new capability will tell you which channels contribute to a conversion, helping you better understand and measure the impact of your campaigns.

Key points:

Google Paid Channels:
Only Google Ads paid channels are eligible to receive conversion credit.

Paid and Organic Channels:
Paid and organic channels are eligible to receive conversion credit, but only credit assigned to Google Ads channels will appear in your Google Ads accounts.

How to Change the Setting:
In Google Analytics, this set-up can be edited at any time by going to the Admin > Attribution settings page. Once you have updated your preferences, changes will take effect on conversions moving forward.


Google AdsConversion CreditGA4Google Paid ChannelsPaid and Organic Channels

More industry news summaries like this: