Google Ads Postpones Data-Driven Attribution Switch To Mid-July

Jun 21 ยท 2 min read

Article summary:

Google Ads announced that first click, linear, time decay, and position-based attribution models in Google Ads are going away in mid-July. Google is replacing these models with its data-driven attribution model, which uses AI to determine how much impact each ad interaction has on a conversion. This provides a more accurate view of the impact of ads compared to a one-size-fits-all model like first-click attribution. Advertisers will have the option to change to the last-click model if they prefer. To get started with data-driven attribution, advertisers should ensure proper conversion tracking, enable data-driven attribution in their Google Ads settings, and consider automated bidding strategies to maximize the benefits.

Key points:

Overview:Benefits of Data-Driven Attribution:Getting Started With Data-Driven Attribution:


Data-Driven AttributionGoogle AdsConversion TrackingAutomated Bidding

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