Article summary:
Google is reportedly bringing instantly playable online games to YouTube. The initiative - which Google is reportedly branding Playables - will enable users to instantly play online games via YouTube's website or via its mobile apps on iOS and Android. The Playables project is said to be part of YouTube CEO's Neal Mohan push to find new areas of growth in the wake of declining advertising spending. Only one available title, Stack Bounce, was highlighted in the publication's report. Google's new Playables initiative comes as other video on-demand companies, including Netflix and Amazon, continue making inroads into the playable gaming sector. The Wall Street Journal offered no information on when Playables might be targeting a public launch.
Key points:
Overview
- Google is reportedly bringing instantly playable online games to YouTube.
- The initiative - which Google is reportedly branding Playables - will enable users to instantly play online games via YouTube's website or via its mobile apps on iOS and Android.
- The Playables project is said to be part of YouTube CEO's Neal Mohan push to find new areas of growth in the wake of declining advertising spending.
Details
- Only one available title, Stack Bounce, was highlighted in the publication's report.
- Google's new Playables initiative comes as other video on-demand companies, including Netflix and Amazon, continue making inroads into the playable gaming sector.
- The Wall Street Journal offered no information on when Playables might be targeting a public launch.
Topics:
Online GamesYouTubePlayablesAdvertising SpendingStack Bounce
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