Google Pushes Non-Last-Click Rules-Based Attribution Models Deprecation Date To Mid-July

Jun 22 ยท 2 min read

Article summary:

Google has pushed off the date when non-last-click rules-based attribution models will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later. Google Ads will be removing selectability of these models for all conversions beginning in mid-July. Existing conversions not using these models will also no longer be able to switch to these models. The change will be completely in place by September 2023.

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Timeline of Changes:


Attribution ModelsGoogle AdsGoogle

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