Microsoft rolls out predictive targeting to all advertisers

Jun 22 · 2 min read

Article summary:

Microsoft Audience Network has moved its predictive targeting feature to general availability. Following a successful 10-month pilot, all advertisers can now use the feature in their campaigns. The tool helps marketers easily find new audiences that they may not have previously considered targeting. Microsoft bots examine ads and their associated landing pages to match content with relevant audiences. To integrate predictive targeting into a campaign, marketers can either leave the settings as they are or toggle on predictive targeting and an in-market audience. Microsoft also shares best practices to help marketers achieve the best results.

Key points:

What is Predictive Targeting?How to Set it Up?Microsoft's Best Practices


Predictive TargetingMicrosoft Audience NetworkAudience IntelligenceAd ContentLanding Page

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