Article summary:
Google Maps has an alarming level of distrust among users, according to a consumer survey from the user-generated mapping platform Atly. The survey found that 30% of U.S. participants have little to no trust in Google Maps when it comes to discovering places that best fulfill their needs. Younger generations are more likely to choose to visit destinations if they saw appealing video content of the place, while older generations are less likely to factor video or photos into their decision. The majority of respondents trust recommendations for destinations and restaurants from family and friends most, compared with social media influencers, online review sites, and Google Maps. Businesses and content creators are experiencing diminished performance on social media posts due to the difficulty of discovering and saving recommendations online.
Key points:
Trust in Google Maps:
- 30% of U.S. participants have little to no trust in Google Maps when it comes to discovering places that best fulfill their needs.
- Video content in reviews, recommendations and mapping apps matter to younger generations.
- 45% of those aged 45 and older do not factor video or photos into their decision.
- 8% of respondents ages 18 to 29 trust video-based reviews more than written reviews.
- 66% of respondents age 30 and above felt the same.
- 72% of respondents trust recommendations for destinations and restaurants from family and friends most, compared with social media influencers, online review sites, and Google Maps.
- 11% trust Google Maps to suggest places that meet their needs.
- 50% of people use screenshots and 39% still bookmarking sites on their web browser.
- 29% of respondents acknowledged that they rarely or never visited the places they had previously saved.
- 35% of those ages 18 to 29 rarely or never visited the places they had previously saved.
- 13% of respondents across age groups regularly visit the places they discover online.
Topics:
Consumer SurveyLocation-Based Search and SavingVideo Content in ReviewsTrust in Google MapsDiscovering and Saving Recommendations Online