Google Search Rolls Out Site Name Updates and Workarounds

Article summary:

Google Search has released some really needed updates to its site names feature. Site names are now supported on subdomains on all devices in English, French, German, and Japanese languages. Google also made other improvements and added workarounds when Google gets your site name wrong. It also updated its guidance on how to communicate your preferred site name to Google Search and provided workarounds for when the preferred or alternative names are not selected by Google Search. Google also recommended revisiting the documentation for favicons for the latest best practices.

Key points:

• Site names is the title and name of the site Google shows in the search results listings.
• Google added support for site names with subdomains on mobile devices only, for English, French, German, and Japanese.
• Google encourages more use of the alternateName property when sometimes a preferred site name isn’t available for your site.

• The best way to indicate a preferred site name to Google is to make use of WebSite structured data.
• Provide your domain or subdomain name as a backup option.
• Provide your domain or subdomain name as your preferred name, as a last-resort workaround option.

• Google is now also suggesting you provide an icon that’s at least 48 pixels and follows the existing favicon guidelines.

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