Article summary:
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. The update clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged as spam. To ensure compliance, Google combines automated and human evaluation methods, and actions against violations can range from disapproving violating content or reviews, issuing warnings, or suspending accounts for repeated or severe offenses. The policies also prohibit dangerous products or acts and reviews of potentially harmful or widely illegal regulated products, as well as hate speech, cross-promotion of unrelated products or websites, off-topic reviews, impersonation, and duplicate content. Google's updated policies highlight the growing need for genuine, human-created content that can be easily distinguished from automated AI-generated content.
Key points:
Automated Content: We don’t allow reviews that are primarily generated by an automated program or artificial intelligence application. If you have identified such content, it should be marked as spam in your feed using the <is_spam> attribute.
Enforcement Of Updated Policies: To ensure compliance, Google combines automated and human evaluation methods. Machine-learning algorithms will support this effort while specially trained experts deal with more complex cases requiring context. Actions against violations can range from disapproving violating content or reviews, issuing warnings, or suspending accounts for repeated or severe offenses.
Additional Product Rating Guidelines: Existing Product Ratings policies aim to maintain the authenticity, legality, and ethicality of the reviews on their platform. The policies highlight Google’s stance against spam, urging users to flag irrelevant, repetitive, or nonsensical text as spam using the <is_spam> attribute. The policies also prohibit dangerous products or acts and reviews of potentially harmful or widely illegal regulated products. To protect reviewers, the policy prevents sharing personal and confidential information, phone numbers, email addresses, or URLs in the review content. To ensure a clean and respectful review environment, Google’s policies disallow obscene, profane, offensive language, violent or defamatory content, and personal attacks.
Topics:
Product Ratings policiesAutomated AI ContentEnforcement of Updated PoliciesAdditional Product Rating GuidelinesMaintaining Authenticity